Targeted content writing – is there a purpose to your post?

2016 has been the year of content and looking at the trends, 2017 appears to be no different. But in a time where content is king, and a content marketing […]

7 SEO Content Writing Tips I Learned From Writing Radio Spots

I was watching Indiana Jones and the Last Crusade the other day and a particular scene got me thinking. It’s the part where obsessed antiquities collector Walter Donovan selects the […]

Captivate, Convince, Convert – How Great Copywriting Can Transform Your Website

We’ve all heard the saying “if you build it, they will come” but the real question is, will they stay? In the pursuit of more customers – and a juicy […]

4 Ways You Can Improve Your Copy To Create Remarkable Content

There are 26 letters in the alphabet. But when you arrange those letters in a particular way, you can make people’s ears prick up and pupils dilate. One such arrangement […]

Making a damn good burger

I’ve often said “If I wasn’t a writer, I’d be a renowned chicken & waffle chef!” That’s not because I’m looking for a way out of writing (although it always […]

It’s time to kick off your digital outreach strategy

I love analogies. They make complex topics understandable and help build a connection with your listener. I don’t know the first thing about space-time, but if you tell me how […]

3 Lines To Avoid On Sign Up/Newsletter Forms

Building your email list and collecting contact details from current and potential clients is a wise investment. But do it wrong and the only thing your webform will be collecting […]

Content – Why Fresher Is Better

When’s the last time you changed the copy on your website? If you’re racking your brain to think of when that was, it’s probably been too long. Just like clothes, […]

One Copywriting Idea That Stood The Test of Time

It was way back in the 1700’s when a forward thinking writer by the name of Samuel Johnson first noticed the effect, or lack of, that ads were having on […]