By Dave Roberts on Thursday, February 25th, 2016 in Uncategorised.
When’s the last time you changed the copy on your website? If you’re racking your brain to think of when that was, it’s probably been too long.
Just like clothes, your website copy has a limited shelf life. Words and phrases come and go like trends, so without change, it’s very easy for your copy to start sounding a bit double denim – if you know what I mean.
If you don’t change your website copy as your business changes, customers can’t grow with you. I like to think of it like wearing the same clothes everyday. First of all you wouldn’t do it, but secondly you become predictable and boring and that’s not the image you want your business to project.
Now I’m not saying you should change your website copy daily, but freshening up the content and tweaking the copy every now and again keeps your site sharp and modern. Think of it as a little spring clean… only you can do it in any season.
Here’s just a few simple things you can do to breathe new life into your website:
Remove any outdated content and replace it with fresh, relevant content – and make sure it clearly benefits the reader.
Focus on a product or service that you really want to promote at the time to keep it at the front of your customers’ minds.
Break up paragraphs with bullet points and subheadings so it’s easy to navigate.
Avoid long sentences – use short, direct sentences that get the point across quickly. Mixing up the length of sentences also stops your paragraphs looking blocky.
Be conversational. This is by far the most important point. Writing in a conversational tone instantly builds rapport with the reader. This increases the chances of them purchasing your product or service.
So if there’s a few moth holes starting to appear in your website copy, it might be time to get yourself a new word-robe.